For cafés, bakeries and small kitchens

This week’s specials, written the way you’d say them.

Paste the rough notes you already have and read back a friendly Instagram caption and a short chalkboard line for each special — in the voice you use behind the counter.

A worked sample

Warm

Instagram caption · Brown butter madeleines

Madeleines again tomorrow — still warm, heavy on the brown butter. The first tray comes out at seven, a second at eleven, and when they’re gone they’re gone.

On the board

Brown butter madeleines, baked at 7 and 11. When they’re gone, they’re gone.

Start here

Your first special is on the house

The free sample

Your notes, in your voice

Paste the rough lines you already have. Pick the voice that sounds like your counter, and read back a caption and a chalkboard line.

One line per special. Rough notes are perfect.

Pick a voice

Like a note to a regular you know by name.

A caption and a chalkboard line are on the house.

The copy

Caption and chalkboard

Instagram caption

Your caption will appear here.

Chalkboard line

Your chalkboard line will appear here.

Free first

One caption and one chalkboard line, on us

Written from your own notes, in the voice you pick — enough to hear whether it sounds like your café before you decide anything.

Write the week

Your notes in, a caption and a chalkboard line out

Paste this week’s specials — one per line, as rough as they are in your head — and pick the voice you want them in.

One special per line. Rough is fine — “madeleines back, brown butter, gone by eleven”.

Tone

The free sample is one caption and one chalkboard line, on the first special.

Chalkboard Cafe Copy writes two things for every special

A friendly Instagram caption, and a short line for the board. Paste your notes and they’ll appear here, in the tone you chose.

Once a week

Three steps, from notes to the board

  1. Paste your notes. Rough is fine: “madeleines back, brown butter, gone by eleven”.
  2. Pick a voice. Warm, playful or plain — the same notes in three different voices.
  3. Copy what fits. One tap each for the caption and the chalkboard line, then off you go.